Figure 1
Source: https://link.springer.com/article/10.1007/s40547-013-0006-4
Introduction:
In today's fast-paced business world, the concept of
employee engagement has gained significant attention. Employee engagement can
be defined as the emotional commitment an employee has towards their job,
organization, and its goals. It has been established that higher levels of
employee engagement result in greater organisational performance and productivity
(Kahn, 1990). This blog post will discuss the levels of employee engagement in
the mobile telecom sector.
Building Engagement in Mobile Telcom Sector:
The mobile telecom sector is a highly competitive and
rapidly changing industry. In this industry, it is essential to have a highly
engaged workforce to maintain a competitive edge. The level of employee
engagement in the mobile telecom sector varies depending on several factors,
including the nature of work, the company culture, and leadership style.
Building engagement means participating in its four essential components which is enablement, energy, empowerment, and encouragement. If you want to create a workplace of truly engaged employees, each of these four elements must be alive and thriving in your organisation (Mosley, E. and Irvine, D., 2020). These human workplace practices ultimately contribute to a positive employee experience and, as the research shows, potentially enhance financial performance.
Enablement:
Enablement means helping people to do their jobs, providing
the means to accomplish work, and also getting rid of barriers. For example, approving the purchase of a second monitor for a workstation or changing a work
schedule so someone with an aging parent can spend every Friday tending to the
parent’s needs.
Energy:
Energy might seem an individual quality (as in, “He’s so
energetic!”), but it’s always responsive to the context at work. Energy, like so
many other human qualities, is an interaction among several factors. Unlike
machines, human beings require four separate sources of energy to operate.
- Physical energy - the quantity of energy available to a person
- Emotional energy - a qualitative state that we can imagine on a scale from negative to positive
- Mental energy - the ability to focus on one thing at a time
- Spiritual energy - derived from the belief that what we’re doing really matters
Empowerment:
Empowerment nurtures and sustains engagement over the long
run. Empowerment transfers the power to achieve results from the manager to the
employee. It is the foundation of accountability. When people can really make
decisions and take action without asking permission every time, they own the
results, and they can deliver on commitments.
Encouragement:
Encouragement can mean a simple word of support. It can be
given in an unexpected recognition of a job well done or a gesture of
gratitude. Sometimes people downplay the impact encouragement can make,
especially in bureaucratic settings. They think it’s only needed in an urgent
or stressful situation. But if you make encouragement a habit, it builds a
foundation of confidence and resilience that will support employees all the
time. It literally means “giving courage” to employees, which is another way of
empowering them.
Conducted Studies:
A study conducted by Uddin and Akther, (2016) on the level
of employee engagement in the mobile telecom sector in Bangladesh found that
overall employee engagement was moderate. The study revealed that employees
were moderately satisfied with their jobs, had a moderate level of attachment
towards the organisation, and had a moderate level of intention to stay with the
organisation. The study also found that employee engagement was positively
correlated with job satisfaction and organisational commitment.
Another study conducted by Ramli et al. (2018) on the level
of employee engagement in the mobile telecom sector in Malaysia found that the
level of employee engagement was high. The study revealed that employees had a
high level of job satisfaction, organisational commitment, and job involvement.
The study also found that leadership style, work-life balance, and organisational
culture were the key determinants of employee engagement in the mobile telecom
sector in Malaysia.
Challenges of Employee Engagement in the Mobile Telecom Sector:
Employee engagement is a critical factor for the success of
any organisation, including the mobile telecommunications sector. Shown below
are some common levels of employee engagement that can be observed in the mobile telecom
sector.
Figure 3
Source: https://www.mindsetmanage.com/way-of-work/engagement
Fully Engaged Employees:
These employees are highly committed to their work and the organisation. They take ownership of their work and consistently exceed expectations. They are motivated, and innovative, and contribute significantly to the success of the organisation.
Partially Engaged Employees:
These employees are satisfied with their work and the organisation
but may lack the drive or motivation to go above and beyond. They may perform
their duties as expected but may not be as innovative or proactive in their
work.
Disengaged Employees:
These employees are not committed to their work or the organisation. They may
have a negative attitude towards their job or the company, which can affect
their productivity and overall performance.
Actively Disengaged Employees:
These employees are not only disengaged but also have a negative
impact on the organisation. They may spread negativity among their colleagues,
disrupt team dynamics, and affect the overall work environment.
Other Challenges in Mobile Telecom Sector:
Despite the importance of employee engagement, there are
several challenges in maintaining a highly engaged workforce in the mobile
telecom sector. One of the significant challenges is the rapidly changing
technological landscape, which requires employees to continuously upgrade their
skills and knowledge. This can result in employee burnout and reduced
engagement levels.
Another challenge is the high level of competition in the
mobile telecom sector, which can result in high levels of stress and pressure
on employees. This can result in reduced engagement levels and higher turnover
rates. To overcome these challenges, mobile telecom companies need to invest in
employee training and development, promote a positive work-life balance, and
create a supportive organizational culture that values employee well-being.
Conclusion:
In conclusion, the level of employee engagement in the
mobile telecom sector varies depending on several factors, including the nature
of work, company culture, and leadership style. While some studies have found
that the level of employee engagement is high, others have found it to be
moderate. The challenges of maintaining a highly engaged workforce in the
mobile telecom sector include the rapidly changing technological landscape and
high levels of competition. To overcome these challenges, mobile telecom
companies need to invest in employee training and development, promote
work-life balance, and create a supportive organisational culture.
It is essential for organisations in the mobile telecom sector to identify the levels of employee engagement and take steps to increase employee engagement levels. This can include providing opportunities for career growth, recognition, and rewards programs, regular employee feedback, and creating a positive work culture.
Reference List:
Mosley, E. and Irvine, D., (2020) The 4
Elements of Employee Engagement You Should Not Overlook [online] Talent Management
& HR Available from: https://www.tlnt.com/the-4-elements-of-employee-engagement-you-should-not-overlook/#:~:text=Building%20engagement%20means%20participating%20in,and%20thriving%20in%20your%20organization.
[Accessed 18 April 2023].
Ramli, A., Yahya, S., Razak, N. A., & Ali, J. (2018).
Employee Engagement in the Malaysian Mobile Telecommunication Sector: The
Determinants and Outcomes. [online] International
Journal of Business and Society, 19(S1), 187-198. Available from: https://www.ijbs.unimas.my/images/repository/pdf/Vol19-S1-paper15.pdf
[Accessed 18 April 2023].
Uddin, M.K., Akther, S., (2016), Employee Engagement: An
Empirical Study on Telecom Industry in Bangladesh, [online] Human Resource Management Research, Vol.
6 No. 1, 2016, pp. 15-22. Available from: http://article.sapub.org/10.5923.j.hrmr.20160601.03.html
[Accessed 18 April 2023].



















